Insights on TikTok advertising, campaign strategy, and platform updates from the LinkPath Media team.
A practical guide to structuring your TikTok campaigns, ad groups, and ads for maximum performance — including naming conventions, budget allocation, and audience segmentation.
How to systematically test hooks, CTAs, and visual formats on TikTok. We break down our internal creative testing process and the metrics that matter most.
A developer-focused overview of TikTok's Marketing API — OAuth flows, rate limits, sandbox environments, and common integration pitfalls to avoid.
What we learned building LinkPath Manager and managing millions in ad spend — from automated bidding rules to bulk creative uploads and real-time alerting.
Step-by-step instructions for setting up TikTok Pixel, configuring conversion events, and verifying your tracking is firing correctly before scaling spend.
A roundup of the latest LinkPath Manager features — including webhook-based alerting, bulk campaign actions, and new breakdown dimensions in reporting.